Digital Marketing by SoftwarePromotions

“My son’s website is absolutely wonderful”

We all like praise from our parents, but should you be looking at them to critique your website?

Better still, ask a friend.

Better still, ask a client or customer.

Better still, ask a potential client or customer who didn’t buy what you sell.

Best of all, look in your Analytics account. You’ll find plenty of answers, and unfortunately plenty more questions.

Tip: Whether your website is wonderful or not isn’t the point. How much you’re going to improve it is far more important.

Second tip: Improving your website probably has little or nothing to do with how it looks. Nice logos and striking designs don’t make good websites.

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