Google trends never lies. Less people are looking for your software than ever before. And the trend suggests a continuing decline.
The reason is simple. They don’t need it.
When people have a problem, they go looking for a solution.
If people don’t realise they have a problem, they look for pictures of cute animals.
And if technology means that your solution is starting to become redundant, it’s time to find another problem to solve.
Here’s the first question to ask yourself:
What problem are you solving?
Here’s the second question:
How can you make more people aware of their problem?
If I sell shampoo to rid your hair of head lice, it’s easy. Merely reading the words head lice makes you itch a little, and the thought of those disgusting little parasites crawling between the hairs on your head and biting to drink your blood makes you itch even more. Did you know that you can catch head lice from a pillow or cushion? Or that a female louse lays 3-5 eggs a day?
What makes your users itch?
