Prepare for Zune

Posted by Dave CollinsDigital Marketing

Microsoft have now confirmed what most people have been expecting to hear: they are indeed developing their own portable music device, and it will be out by the end of the year (That reminds me of several other Microsoft products, can't think why.)

Called Zune, the device is rumoured to play music, videos and games, although the focus will lie on music. This is probably why some people have dubbed it the iPod killer, in spite of the fact that several industry analysts predict that Microsoft is going to find it very difficult to compete with Apple in this particular arena.

Eventually, Zune is going to be much more than a music player, as the plan is to launch “a family of hardware and software products” under the umbrella brand of zune.

The launch, when it happens, should be interesting. Supposedly, it will be heavily “artist- centric” with several live performances across the US.

Zune gets in the ring