Why are your website visitors running away?

Posted by Dave CollinsWebsite Optimisation

Question: How much time are your visitors spending on your website before leaving? Answer: Probably a lot less than you realise. The graphic below shows a typical trend for a product-based website, where the majority of the visitors leave within 10 seconds. Even accounting for some random and off-target traffic, that should leave you less than happy. In fact the … Read More

Urchin Madness? Over-reporting is the norm

Posted by Dave CollinsWebsite Optimisation

We recently made the switch from ClickTracks to Urchin, mainly because Lyris have bafflingly chosen to leave ClickTracks to gather dust and slowly decay. As our company has been using ClickTracks since 2003, making the move from the familiar to the unknown has been understandably painful but necessary. However in our initial tests, we were surprised to see Urchin significantly … Read More

How to drive your website visitors away part one: avoid clarity

Posted by Dave CollinsWebsite Optimisation

Imagine you’re looking for a company to redesign your website. A quick search on Google pulls up two potential agencies. Which one are you more likely to choose? The second example state that “potential customers decide within the first 30 seconds whether or not to leave a website“. 30 seconds? Wishful thinking is no competition for instant clarity.

Short, sharp headlines that work

Posted by Dave CollinsDigital Marketing, Website Optimisation

A newspaper headline is written in large letters, and is supposed to indicate the content of the article. Front page headlines are the most important, as they need to be eye catching enough to snare the interest of passers-by. You can probably see where I’m going with this. Our own company sells services to help (mainly) software developers increase their … Read More

Time to say goodbye to Jakob Nielsen?

Posted by Dave CollinsWebsite Optimisation

If you haven’t yet heard of Jakob Nielsen, I can only assume that you have memory issues. Welcome to my world. Jakob Nielsen has been described as the guru, king and world’s leading expert on website usability, and even the stoic Financial Times describe him as “perhaps the best-known design and usability guru on the Internet“. Perhaps. So it is … Read More

How many is too many?

Posted by Dave CollinsDigital Marketing, Website Optimisation

Throughout our company’s website we have six navigational elements at the top of each page. Seven if you include the logo that goes back to the homepage. Websites like MJT Net have eight elements in their main top nav, with more than 30 more in drop-down menus. Amazon switched from their top nav to the most confusing dynamic nav that … Read More