Anyone running Google Ads knows how easy it is to burn through money. An incorrect setting, a poorly targeted keyword, or even one irrelevant landing page can turn the whole thing into a costly exercise. It’s easy to do. And Google is more than happy for you to make these costly mistakes – because they’ll win in the end. That’s … Read More
Your website designer knows nothing about SEO (probably)
Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might not be useful to you right now, but I’d recommend reading it and storing it somewhere safe for when you next try to choose … Read More
Actionable SEO basics – for busy people
You probably understand at least some of the basics of SEO. Contrary to what many SEOs will have you believe – it’s not rocket science! You know it’s all about choosing the right keywords, then using them properly in the title, description, content, links, images and so on. But when I deliver our SEO training and am getting a feel … Read More
Getting Google Ads right – avoiding missed opportunities
Do you ever wonder why Google Ads appears to be working for so many other businesses and not yours? Ever wonder what you’re doing differently from everyone else? This post will help you understand the big issues holding you back from Google Ads success, and show you how to solve them in your own account. The problem with missed opportunities. … Read More