How to find negative keywords within AdWords

Posted by Aaron WeinerGoogle AdWords

If you’re running an AdWords account and you have little or no negative keywords, you need to keep reading. Put simply, negative keywords prevent your ads from being displayed to the wrong people. For example, imagine you’re selling fresh fruit home deliveries, but you absolutely don’t offer bananas. Not sure why, but you just have an extreme dislike of bananas. … Read More

Interview with the copyhacker

Posted by Dave CollinsCopywriting

I first met Joanna Wiebe from Copy Hackers in 2013. She gave an incredible presentation on “Copywriting that Converts: How to sell without selling your soul“, but the main lesson that I learnt was the difference between people who can write and real copywriters. I’m lucky enough to consider Joanna a friend – hopefully she won’t be too disturbed by that. I’m also a great fan of … Read More