Selling the uncomfortable to denial

Posted by Dave CollinsMarketing

If you sell haemorrhoid treatments, you have a number of problems. Problem 1: Despite haemorrhoids being incredibly common, no-one likes to admit that they have them. Even to themselves. Problem 2: Haemorrhoids really aren’t amusing, yet they’re somehow funny to talk about.  Problem 3: Haemorrhoids are associated with a very intimate part of the body, whose main function is to emit poo. Problem 4: Haemorrhoids are often associated with old … Read More

Google declare war on desktop software (for now)

Posted by Aaron WeinerDigital Marketing, Google AdWords

Don’t skim this post. It may affect you – if not today or tomorrow, then at some point. If you sell desktop software through AdWords, you need to be aware of Google’s new stance against your business. Google recently unveiled a new AdWords policy on desktop software, “Unsupported content: free desktop software”.   “The AdWords policy on unsupported content will change in April 2015. … Read More