Repel Your Visitors – with examples

Posted by Dave CollinsWebsite Optimisation

I’ve put together a non-exhaustive list of more than thirty ways to ensure that visitors to your website don’t stick around. I suspect that most people reading this are guilty of at least one or two. Fixing them will genuinely make the visitors’ experience, the web and even the world a slightly better place.  (See number 18.) Confuse them: 1. … Read More

Website teardown: BrickOvenBaker.com

Posted by Dave CollinsWebsite Optimisation

Today’s website teardown is a little brutal. I’ve been in touch with today’s victim, and in the last email he had the following to say: “Dave, please be as brutal as you need to be.” I am delighted to oblige. “I look forward to having the shit kicked out of my site.” Excellent. “I hate it more than anybody else and … Read More

Website teardown: Business of Software

Posted by Dave CollinsWebsite Optimisation

Having your website critiqued by a fresh set of eyes can be useful, as we’re so used to seeing our websites that we’re effectively blind to any issues that may be staring visitors in the face. This first in a series of website teardowns is for the Business of Software Conference. If you’d like to submit your website for review, … Read More