Misinterpreting Meaningless Metrics Makes Mighty Mistakes

Posted by Dave CollinsAnalytics

Google Analytics makes it easy to make bad decisions. Really bad decisions. There’s nothing wrong with Analytics as such, aside from some poor design decisions. But it’s a power tool. But unlike many power tools, it doesn’t come with a bright warning sticker, and there are no gleaming blades and loud noises to tap into our common sense and scare … Read More