You already know that it’s easy to lose money on Google AdWords, yet I’m amazed by how many accounts I see that are not only losing money on an ongoing basis, but the account holders don’t even realise it. When I walk them through how they’re losing money and demonstrate by how much, they’re sometimes/usually/often horrified and quickly make the … Read More
10 reasons you shouldn’t be using 10 reasons lists for publicity (or anything)
1 – They’re easy to read, easy to absorb and easy to forget. 2 – The main message they communicate is that you’re no more original than the other 1.4 billion writers (see point seven). 3 – They never fail to disappoint. 4 – It’s almost impossible to maintain quality. Points 1-3 may be semi-reasonable, but 8-10 will be little … Read More