Question for the innovative: how do you make a splash big enough to be noticed in an ocean?

Posted by Dave CollinsMarketing

Forty-one years ago, my Mum was six months pregnant, and probably starting to get a little uncomfortable. A few months later I was born and turned my parent’s lives upside down. For a first child there’s a predictable pattern of shock, intense anxiety, the start of routines and then problem-solving. The problem-solving is endless. Perhaps, forty years ago, my Mum … Read More

Conventional can be cool

Posted by Dave CollinsWebsite Optimisation

In the world of software, most developers have to conform to basic standards and norms. Failure to do so results in “eh?” instead of “aaah!” by users. Microsoft standardised the File, Edit, View approach for so many years that not only are modern applications criticised for not using it, but Microsoft themselves were derided when they introduced their Ribbon interface … Read More

Technology is no cure for stupidity

Posted by Dave CollinsDigital Marketing

This was captured by my wife when she went to book tickets online for an event at the Royal Albert Hall. The team responsible for running the website and booking system clearly know that their server isn’t up to the task. So they’ve found a solution. I don’t know who first invented the numbered ticket queueing system loved by under-staffed … Read More


Posted by Dave CollinsWebsite Optimisation

In the interest of experimentation, I ran a Google search for online services for small businesses. I was going to share lots of the results and enjoy a slightly sarcastic rant, but I’ll keep it simple. The first AdWords result that showed up for me was relevant and crystal clear: The second wasn’t: It could be that they’re not using … Read More

Certification and the futility of not selling out

Posted by Dave CollinsGeneral, Google Ads

Thought 1: Bodybuilding has always struck me as an odd activity. At a very basic level, it’s about people wanting to look good and feel good about themselves.? taken from wikipedia Most young (and not so young) men would be happy to look like that. But if the aspiring bodybuilder decides to take it to a more competitive level, odd poses, … Read More

WARNING: Health alert for Software Developers

Posted by Dave CollinsDigital Marketing

There are many talented software developers in the world, and many people with great business skills. And while there are some lucky enough to be both, they are a tiny minority. Hence the number of great software products that never become great businesses. Software developers fall into the extreme-high-risk category of contracting Developer Syndrome. Although at first the symptoms may be … Read More

What happened to clarity? What happened to honesty?

Posted by Dave CollinsMarketing

I recently returned from the Business of Software Conference in Boston – the most interesting event I have ever attended. The hotel we were staying at, like many, is keen to jump on the Green bandwagon. Yet the card in my bathroom seemed to be lacking in clarity. Apologies for the image quality – this was taken with my BlackBerry. And … Read More

Business of Software – the end of day 1

Posted by Dave CollinsGeneral

I came to this conference with high expectations. I haven’t been disappointed. My notebook (Moleskine – no power or internet required) is full of scribbled notes, names, website URLs and more. And my head has been filled with interesting thoughts and ideas  that now need to settle and grow. It’s been a long day, and I’m still jet-lagged and sleep deprived. … Read More

Business of software – day 1

Posted by Dave CollinsGeneral

I’m writing this from my hotel room at the Seaport Hotel in Boston, and the Business of Software conference begins in a little over two hours. Needless to say I woke up just before 5:00 in the morning – one of the many perks of jet lag. But it’s rare that my days begin with a little work, breakfast and … Read More