The Blog is Dead. Long live Competitive Edge.

Posted by Dave CollinsDigital Marketing

We’ve been writing our blog since May 27th 2004. Two years, five months and 26 days ago. 909 days in fact. And look how things have changed in that time. How retro! Pay Per Match Oh wait a minute. Nothing’s changed at all. As a promotional vehicle, the blog served us well. But now it’s time to move on. One … Read More

And so it begins…

Posted by Dave CollinsDigital Marketing

When Google purchased YouTube, everyone said it was only a matter of time before the lawsuits started appearing. With serious Google money now behind the video sharing, it was widely predicted that there would now be complaints about the illegal sharing of music videos, among other things. Universal Music Group is leading the pack. According to the BBC: “Universal’s lawsuit, … Read More

Meta tags, again

Posted by Dave CollinsDigital Marketing

I bring this up every now and then, and it’s also a discussion I frequently have with new clients. Meta tags are not dead  – instead, some of them are actually incredibly useful. A posting over at SEOmoz brings up a few of the key reasons why you shouldn’t dismiss or ignore all meta tags. If you’re interested in (possibly) … Read More

Feedback on Google results?

Posted by Dave CollinsDigital Marketing

A Google user recently noticed two small buttons in the organic results for a search he did on Google. “Was this link useful? Yes No”. Others have reported seeing similar things in the AdWords ads, but never in the main search results. The current theory is that Google are simply testing out a new functionality. Hmmm. I’m not sure whether … Read More

Vista, your very own Hal/Steve/Trixiebelle

Posted by Dave CollinsDigital Marketing

Ars Technica reports on a hitherto relatively unknown Vista feature: “One of the new features of Vista that hasn’t gotten much attention is Microsoft’s new “Computer Name” feature, which extends Windows XP’s Peer Name Resolution Protocol (PNRP) service. Simply put, Computer Name allows users to identify their machine by a unique name, rather than an IP address, from anywhere on … Read More

The big three cooperate

Posted by Dave CollinsDigital Marketing

Very nice! Google, Yahoo and Microsoft have announced joint support of the Google sitemaps, to make it easier for webmasters to get their pages indexed. “Yahoo is apparently already accepting submissions, although this is not clear from their Site Explorer submission screen. Microsoft is still testing sitemaps internally.” Yahoo not being clear? Microsoft still testing? Who would have thought!?! No, … Read More

More myth busting

Posted by Dave CollinsDigital Marketing

Matt Cutts has been busy. If you’re constantly hearing new rumours about the Real True Failsafe Way to Great Google Rankings and you’re likely to believe them even when they’re ridiculous, you want to read this. First, there is absolutely no truth to the suggestion that a link sent to a Gmail account equals one link on one page. No … Read More

Wordze review

Posted by Dave CollinsDigital Marketing

Last week we wrote about Wordze, a new keyword tool that might give WordTracker and KeywordDiscovery something to worry about. Yesterday, we had a play with it ourselves – and we were impressed enough to decide to sign up for a month and give it a serious go. Personally, I love having access to as much data as possible when … Read More

Matt Cutts on virtual hosts vs. dedicated IP addresses

Posted by Dave CollinsDigital Marketing

If you still believe that Google penalise (or penalize or penalice?) virtually hosted websites, then don’t. “Links to virtually hosted domains are treated the same as links to domains on dedicated IP addresses.” There you have it. Straight from the horse’s mouth. No offence Matt. Myth busting: virtual hosts vs. dedicated IP addresses

So, what’s Vista really like?

Posted by Dave CollinsDigital Marketing

You’ve been blasted with hype, you’ve waded through articles, you’ve heard the name mentioned more times than you could even begin to remember. But with Windows Vista finally around the corner, you still don’t really know what to expect. If you want to know what real people think, head on over to News.com. They’ve asked a panel of ordinary readers … Read More