AdWords Editor Nightmare

Posted by Dave CollinsDigital Marketing

Synopsis: I’ve been using AdWords Editor for quite some time now. While working with it two weeks ago, I set up a new campaign for one of our clients, with two ad groups, 180 keywords and 16 ads. When I tried to upload my work, it gave me a fairly meaningless error. After several attempts to resolve the matter, I … Read More

Google Custom Search Engine

Posted by Dave CollinsDigital Marketing

So, everyone’s going nuts about the fact that you can now build your very own search engine. It seems like every blog in the universe is reporting on it, but this is how Google  describes it: “Wouldn’t it be cool if you could easily build a search engine on your blog or website tailored to the topics and areas you … Read More

SEM Glossary – one to bookmark

Posted by Dave CollinsDigital Marketing

Aaron Wall of SEO Book has put together an excellent search engine marketing glossary, covering a vast multitude of terms. The range is so wide that it’s worth a look whether you’re a complete novice or a seasoned veteran of search – everything from Google and PDF to Mechanical Turk and Singular Value Decomposition is explained in clear, concise terms. … Read More

Google not so Good?

Posted by Dave CollinsDigital Marketing

As you all know, the informal motto of Google has always been “Don’t be Evil”, which of course sounds very pleasant. But with time, they’ve certainly become increasingly profit-driven and corporate, and sometimes downright annoying (see any of the Google AdWords rants of this blog). Not exactly evil, but not the barefoot, organic, peace-loving hippies they were originally portrayed as. … Read More

Support is a thing of the past

Posted by Dave CollinsDigital Marketing

The meaning of the word support seems to have become heavily diluted, to the point where it means something else entirely. Have a look at my Monday experiences so far: (1) I’ve been having issues with the Google AdWords Editor software. It won’t upload data for one of our client accounts, and instead gives me an error. After entering new … Read More

Watch your grammar

Posted by Dave CollinsDigital Marketing

Bad grammar drives me crazy. Spelling mistakes make me foam at the mouth. I wish I could say that means that my emails are free of all errors and that I’ve never been guilty of a typo, but it doesn’t. It just means that I feel unreasonably upset when I spot them. It also means that I am particularly fastidious … Read More

Google Code Search

Posted by Dave CollinsDigital Marketing

Yesterday, Google launched Code Search, a place that gives programmers “a single place to search publicly accessible source code”. Of course, this competes with both Koders and Krugle, which offer more features and far nicer interfaces.  Nevertheless, it’s good to see that Google are making an effort to reach out to software developers. Code Search isn’t the only new thing … Read More

Suffering from B.O?

Posted by Dave CollinsDigital Marketing

Backlink Obsession, that is. No, I didn’t coin the term, but it is used in a recent posting by Matt Cutts, which is a very worthwhile read for anyone with even a mild interest in PageRank. Last week, a new set of PageRank values were exported to the Google data centers, which means that some of you may have noticed … Read More

Milk, eggs and some photo editing software, please

Posted by Dave CollinsDigital Marketing

This is surely a sign of things to come. Tesco, the largest retailer in Britain, has announced that it’s launching a range of budget own-brand software. The supermarket giant will be selling six different packages by the end of this month, including office and security software, and each title will cost less than £20. It’s not surprising, really. Like most … Read More