Something to drool over

Posted by Dave CollinsDigital Marketing

It’s a grey and dreary Monday morning, and your brain needs to wake up. You have to start doing some work, but you just need a few minutes to get those cogwheels turning again. Here’s something for you to feast your eyes on, and perhaps motivate you to make this one of those weeks where you can treat yourself to … Read More

Accessibility issues

Posted by Dave CollinsDigital Marketing

It’s something we’re all aware of, but few people actually devote any time to. Accessibility is one of those words that usually come very far down on the list when we’re designing a website. Yet all you have to do to see why accessibility can be a problem online is close your eyes and try to order a book on … Read More

Best news of the week

Posted by Dave CollinsDigital Marketing

Finally, it looks like Yahoo are about to let people choose how they want their websites to be listed in the Yahoo search results. Many of you have experienced the frustration of seeing your Yahoo directory listing show up time and time again, even though you wrote it seven years ago, haven’t been able to change it since, and actually … Read More

Google rumours

Posted by Dave CollinsDigital Marketing

Something that has become increasingly annoying is the fact that Google seems to be growing in a fairly random and haphazard manner. It’s one product here, one there, twenty-five different projects in beta, and all based on what appears to be a fairly informal corporate structure. This might be about to change. Over at ThoughtShapers, there are reports of some … Read More

AdWords Editor Nightmare

Posted by Dave CollinsDigital Marketing

Synopsis: I’ve been using AdWords Editor for quite some time now. While working with it two weeks ago, I set up a new campaign for one of our clients, with two ad groups, 180 keywords and 16 ads. When I tried to upload my work, it gave me a fairly meaningless error. After several attempts to resolve the matter, I … Read More

How to (not) improve link popularity

Posted by Dave CollinsDigital Marketing

From an email just received: Hello softwarepromotions.com, I am Sailendu Routray, currently managing a web site about “Website Promotion Services” at: http://www.redamo.com/ I recently find your site https://www.softwarepromotions.com by searching Google for “Website Promotion Services” .  I think our websites have a similar theme, so I am a bit interested in exchanging links. Followings is the site you have to link: ======================================================================================== Title:  Web site promotion services URL:  … Read More

Better bullet points

Posted by Dave CollinsDigital Marketing

Bullet points can be a powerful way of conveying a lot of information without having to resort to long, dense paragraphs of text. You often see them on web pages and presentations, but to be honest, they’re usually quite bad. Many people seem to think that you can take any paragraph of text and simply split it into bullet points, … Read More

Google Custom Search Engine

Posted by Dave CollinsDigital Marketing

So, everyone’s going nuts about the fact that you can now build your very own search engine. It seems like every blog in the universe is reporting on it, but this is how Google  describes it: “Wouldn’t it be cool if you could easily build a search engine on your blog or website tailored to the topics and areas you … Read More

What would happen if?

Posted by Dave CollinsDigital Marketing

Many of the people who read this blog run their own businesses – and that means that there are probably a million big and small things that only they are aware of. What domains are registered to the business? Where are your important websites hosted? What passwords and usernames are they under? Do you have any assets or funds that … Read More

SEM Glossary – one to bookmark

Posted by Dave CollinsDigital Marketing

Aaron Wall of SEO Book has put together an excellent search engine marketing glossary, covering a vast multitude of terms. The range is so wide that it’s worth a look whether you’re a complete novice or a seasoned veteran of search – everything from Google and PDF to Mechanical Turk and Singular Value Decomposition is explained in clear, concise terms. … Read More