More Google AdWords Changes – Quality Score Revisited

Posted by Dave CollinsDigital Marketing

Our Google AdWords News blog (and feed) have details of the latest Google AdWords changes: “In case you hadn't already heard, Google recently made some sweeping changes to the backbone of their “Quality Score” system. A lot of people logged into their Google accounts last week to find that a whole load of their lower bids were now inactive. Hmmm.” … Read More

Making a fortune with spyware

Posted by Dave CollinsDigital Marketing

Ever heard of Direct Revenue? They're a highly successful software company with annual revenues of $2 billion, yet they regularly receive death threats from consumers. Direct Revenue makes spyware; programs that tracks your movements online and subject you to annoying pop-up adverts for everything from porn to mobile phones. Despicable, perhaps, but the article charts their rise to success and … Read More

How to attract attention

Posted by Dave CollinsDigital Marketing

Everyone's trying to work out how to benefit from the social bookmarking sites that suddenly are everywhere. We keep reading about sites that are “dugg”, and receive tens of thousands of visitors overnight, but how can we tap in to this? Well, there probably isn't a magic formula as such, but this article contains some good pointers that you might … Read More

Create an online business

Posted by Dave CollinsDigital Marketing

If you're reading this, you're probably already running some kind of business online. Nevertheless, learning more is always a good idea – and this series of articles is a good place to do exactly that. Written by Matt Inglot, these articles contain tips on everything from business automation and online payments to content writing and testing. A good one to … Read More

No more Dmoz descriptions

Posted by Dave CollinsDigital Marketing

Here's the news so many of you have been waiting for. You'll no longer have to put up with seeing your outdated Dmoz description in the Google search results for your website. Google have followed in MSN's footsteps, and are now supporting the NOODP meta tag. About time. Google supports META NOODP tag

Cerf on net neutrality

Posted by Dave CollinsDigital Marketing

Lately, there's been an awful lot of talk about net neutrality and the future of the Internet. If you want to know more about this issue and what lies at the heart of it, reading John Battelle's interview with Vint Cerf is a good place to start. Vint Cerf is Chief Internet Evangelist for Google, and is also seen as … Read More

Net neutrality – the decision makers

Posted by Dave CollinsDigital Marketing

As you may be aware, the Internet has been buzzing with hilarity at the comments of a certain senator Ted Stevens. Together with other senators, he's been busy debating the issue of net neutrality and decided to vote against it. Unfortunately, he doesn't seem overly qualified to do so, to put it mildly. His grasp of what the Internet is, … Read More

Gone away for the week

Posted by Dave CollinsDigital Marketing

Due to my attending the 2006 Shareware Industry Conference, there will be no blog entries this week. If you're going to be there, please be sure to say hi! Postings will resume as normal on Monday the 17th.

No Google Checkout on eBay

Posted by Dave CollinsDigital Marketing

Even before the launch of Google Checkout, there was a lot of speculation about how it would be the death of PayPal. As it turns out, that won't be the case. Google Checkout isn't really a consumer-to-consumer service, as it is primarily intended for small businesses. Nevertheless, eBay (who own PayPal) seem a bit on edge about the whole thing. … Read More

Cutts cuts again

Posted by Dave CollinsDigital Marketing

Matt Cutts is back from his long, long holiday – and he's not wasting any time in starting to rip spammy websites to pieces. Those of you who enjoy laughing at the stupidity of others might want to take a look at this one, which features the charming little snippet “Copyright 2004 madonna star sex porno Company. All Rights Reserved.” … Read More