Inside AdWords have just announced  that the somewhat new feature for account automation is now available for all account holders.

If you are interested in automating increases or decreases to bids or budgets, pausing or enabling campaigns, ad groups, keywords or ads you are now in luck.

It goes without saying that you need to use this feature with caution.

I am a big fan of automation when it comes to my PC. In the course of managing many of our client’s AdWords accounts, however, I never find myself doing the same thing over and over again.

Everything I do is on an individual basis, taking into account a number of different factors. I have often found that a chosen course of action taken on one part of an account cannot be applied to another.