Improve conversion rates.
 
Stop wasting visitors.

Start gaining customers.

More clicks; more sales.

Conversion optimisation.

The Problem - lost sales:

You are losing website visitors. Right now, even as you read this, people are coming to your website, not finding what they need and leaving. Most will never return.

Terrifyingly, many were looking for the very solution that you provide. Yet they didn't stay on your website long enough to realise it.

The Solution - website conversion:

Stop letting customers slip through your fingers. Let our company optimise your product presentation, discover what works best for your visitors and increase your sales.

Your role in the process? Simply adding a small javascript to your pages. We create optimised text variations, handle the display of them within your website, measure to see which are the most successful, build on the variations that work best and increase your conversions.

Working with the Path Shaper service couldn't be simpler:

• 
  Step 1: Choose the website page to be optimised. A key page with healthy traffic is ideal.
• 
  Step 2: We give you a small JavaScript to place on your website.
• 
  Step 3: The experiment is activated, monitored closely and adjusted on an ongoing basis.
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  Step 4: The best performing version of the page goes live.
• 
  Step 5: Sit back and watch your conversions improve!

How it works:

Path Shaper combines two powerful resources: more than a decade of experience in online marketing, and a powerful multivariate management system - Visual Website Optimizer. Visual Website Optimizer is a highly-advanced adaptive multivariate testing system, and we have worked with it to produce staggering results for our clients.

We usually begin the process with some basic split-testing to get a feel for what works for your website. We then switch to multivariate testing , to not only see what works, but which combinations are the most effective at generating conversions.

Our Frequently Asked Questions page contains further details.

How we boosted one of our client's conversions by over 30% in just two months:

Common sense isn't enough:

Testing, monitoring and measuring are the only way to see what works. We've been improving our clients' websites since 1997, and will apply our knowledge and experience to provide effective alternatives to the different section of your main pages.

The results that we achieve are as remarkable as they are wide-reaching. Why not see how Path Shaper can help your company stop losing customers and improve your sales and conversions?

Questions?

Our Frequently Asked Questions page provides more information about our Path Shaper service. And if you have any other questions, please don't hesitate to email Dave Collins at dave@softwarepromotions.com.

Pricing

The pricing for the Path Shaper package depends on the volume of traffic you receive, the complexity of your website, your needs and requirements.

As an approximate guideline, our monthly fees for this package start from (US) $1,000.