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An in-depth look at some of the issues that concern anyone selling online today, with plenty of useful, actionable information on marketing, Google AdWords, multivariate testing, website optimisation, general business development and more. Take advantage of our years of experience and give your business a Competitive Edge! |
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Please note: The most recent issue of Competitive Edge will only be made available here a few weeks after it has been mailed out to subscribers. If you want to read it before your competitors, subscribe! |
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Recent issue:
Issue twenty of the Competitive Edge newsletter looked at whether Google are facing their biggest enemy so far.
Ever since Google calmly and coolly settled onto their throne, people have been predicting their demise. History has taught us that no King will rule forever, and at some point, even the mighty Google will fall from grace.
Yet a pattern appears to have emerged in the online world. Interesting new services and products emerge, and as soon as they gain any sort of traction, pundits around the world start to wonder whether Google are finally about to meet their match.
Twitter, Bing, the increased use of mobile phone browsing, Yahoo!, Microsoft, SoftwarePromotions and more have all been hailed as the potential new Google, or a serious threat to Google.
Yet to date, while all of these examples have proven to be interesting, none of them have given Google anything to worry about. And like all Kings fortunate enough to sit on their thrown for any length of time, Google are by no means oblivious to the threats they face.
Nevertheless, I believe that Google are only now facing a threat to their existence. For the first time, there finally appears to be an enemy vast and powerful enough to inflict damage. With time, perhaps even powerful enough to maim or even destroy the mighty Google empire.
Issue 20, October 2009 - Google vs. Google
Past issues:
Issue 19, February 2009 - Surviving the Recession & Google conversion tracking for downloads
Issue 18, October 2008 - 5 Ways to Spend your Extra Income & 15 Reasons to Analyse your Web Server Logs
Issue 17, June 2008 - Email Marketing That Works: Part I - Campaign Strategy & Content
Issue 16, February 2008 - AdWords Arithmetic: 4=1, 3=1, 3=2
Issue 15, December 2007 - Click Fraud; balancing between over-reaction and oblivion.
Issue 14, September 2007 - What price Google Analytics?
Issue 13, July 2007 - Customer Defence System.
Issue 12, May 2007 - Three different ways to success.
Issue 11, April 2007 - Google AdWords Q & A.
Issue 10, February 2007 - Copywriting for Developers.
Issue 09, January 2007 - Measuring for Success Part II.
Issue 08, December 2006 - Measuring for Success and Lower Literacy Website Visitors.
Issue 07, November 2006 - Through the Eyes of your Customers and Selling Abroad, Wherever You Are.
Issue 06, October 2006 - The Top 50 Ways To Sell More Software and SEO Guarantees.
Issue 05, September 2006 - When Google AdWords Fails and The Top Three Website Mistakes.
Issue 04, August 2006 - Shareware Industry Conference 2006 and Growth of an Industry.
Issue 03, June 2006 - The Keywords Issue: Google AdWords and the Long Tail.
Issue 02, May 2006 - Web Log Gold & Can People Trust Your Website?
Issue 01, April 2006 - Taming Google AdWords & First Impressions That Sell
