AdWords landing pages: good news for the savvy, bad news for the incompetent

Posted by Dave CollinsGoogle Ads

Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality.

Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more opportunities than pain.

Ultimately little has changed. Even if Google were to completely ignore the landing page in their algorithms, a well-maintained AdWords account would have little to show for their efforts with poor landing pages. People would simply click the ads, look at the landing page content for a few seconds then leave.

The new system will effectively reward advertisers who know what they’re doing, thereby effectively penalising the less-enlightened.

Many advertisers have experienced rising bid prices due to their competitor’s incompetence, but if the new algorithm works as intended, this will reduce their impact.

This is a good day for knowledgeable AdWords advertisers, many of whom will of course be attending our Google AdWords Q & A Webinar next week.

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