<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Google AdWords News Blog</title>
	<atom:link href="http://www.softwarepromotions.com/adwords/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.softwarepromotions.com/adwords</link>
	<description>Google AdWords News Blog</description>
	<lastBuildDate>Thu, 23 May 2013 17:54:11 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>New tool: Keyword Planner</title>
		<link>http://www.softwarepromotions.com/adwords/new-tool-keyword-planner/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-tool-keyword-planner</link>
		<comments>http://www.softwarepromotions.com/adwords/new-tool-keyword-planner/#comments</comments>
		<pubDate>Thu, 23 May 2013 17:54:11 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.softwarepromotions.com/adwords/?p=776</guid>
		<description><![CDATA[Anyone running an AdWords campaign knows how important keywords are. Choose the wrong keywords and you&#8217;ll simply waste money. I suspect that many AdWords account holders are familiar with the AdWords Keyword Tool. It&#8217;s been around for a few years and has improved over that time. In my opinion, it has also given some of the paid keyword [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/new-tool-keyword-planner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New tool: AdWords Display Planner</title>
		<link>http://www.softwarepromotions.com/adwords/new-tool-adwords-display-planner/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-tool-adwords-display-planner</link>
		<comments>http://www.softwarepromotions.com/adwords/new-tool-adwords-display-planner/#comments</comments>
		<pubDate>Thu, 16 May 2013 17:34:31 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.softwarepromotions.com/adwords/?p=771</guid>
		<description><![CDATA[Google have recently introduced a new tool that should help create campaigns for the Google Display Network. It&#8217;s called the Display Planner and can be found under the Tools and Analysis tab. The results it produces are rather interesting and contains more detail than I have seen in previous Display Network tools. You provide the [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/new-tool-adwords-display-planner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you ready for AdWords Enhanced campaigns?</title>
		<link>http://www.softwarepromotions.com/adwords/are-you-ready-for-adwords-enhanced-campaigns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-ready-for-adwords-enhanced-campaigns</link>
		<comments>http://www.softwarepromotions.com/adwords/are-you-ready-for-adwords-enhanced-campaigns/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 19:47:47 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.softwarepromotions.com/adwords/?p=761</guid>
		<description><![CDATA[Google recently introduced a new type of campaign configuration called Enhanced Campaigns, and have stated that all existing campaigns will be converted to this new format around the middle of 2013. Here is Google&#8217;s explanation on Enhanced Campaigns: &#8220;Enhanced campaigns let you easily manage complex targeting, bidding, and ads for different platforms like mobile and [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/are-you-ready-for-adwords-enhanced-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impression share trends in AdWords</title>
		<link>http://www.softwarepromotions.com/adwords/impression-share-graph/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=impression-share-graph</link>
		<comments>http://www.softwarepromotions.com/adwords/impression-share-graph/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 17:52:38 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.softwarepromotions.com/adwords/?p=263</guid>
		<description><![CDATA[Impression share is a useful metric that helps you understand how many impressions are available. Using it will help you determine if you received all of the impressions or just a small fraction. Recently, Google made some changes to the impression share metrics that separates the search and display impression share data into distinct columns. [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/impression-share-graph/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New AdWords Editor version 9.9</title>
		<link>http://www.softwarepromotions.com/adwords/new-adwords-editor-version-9-9/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-adwords-editor-version-9-9</link>
		<comments>http://www.softwarepromotions.com/adwords/new-adwords-editor-version-9-9/#comments</comments>
		<pubDate>Tue, 13 Nov 2012 18:34:26 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.softwarepromotions.com/adwords/?p=236</guid>
		<description><![CDATA[A new version of the AdWords Editor has just been released. Version 9.9 contains two important changes: 1) On the campaign tab, you now have the ability to set the ad rotation to rotate indefinitely. A setting that I highly recommend and one that I recently wrote about back in October. 2) On the ad [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/new-adwords-editor-version-9-9/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New bulk edit options in AdWords</title>
		<link>http://www.softwarepromotions.com/adwords/new-bulk-edit-options-in-adwords/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-bulk-edit-options-in-adwords</link>
		<comments>http://www.softwarepromotions.com/adwords/new-bulk-edit-options-in-adwords/#comments</comments>
		<pubDate>Mon, 05 Nov 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[One of my favourite features found in the AdWords Editor appears to be coming to the AdWords web interface. The new feature is the ability to make advanced bulk changes. It has been rather easy to increase or decrease bids but what happens when you need to lower bids by 15% across hundreds of keywords [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/new-bulk-edit-options-in-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics data inside AdWords</title>
		<link>http://www.softwarepromotions.com/adwords/google-analytics-in-adwords/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-analytics-in-adwords</link>
		<comments>http://www.softwarepromotions.com/adwords/google-analytics-in-adwords/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[AdWords conversion tracking is great when it works and when there is enough data, but what happens when you don&#8217;t have the ability to track conversions or there are too few of them? How do you know if the campaign, ad group, keywords or ads are working? For a while now, we have had the [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/google-analytics-in-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Negative keyword reporting</title>
		<link>http://www.softwarepromotions.com/adwords/negative-keyword-reporting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=negative-keyword-reporting</link>
		<comments>http://www.softwarepromotions.com/adwords/negative-keyword-reporting/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[We all know that negative keywords are an important part of AdWords management, but if used incorrectly they can hinder your account&#8217;s performance. Periodically, I will re-review negative keywords in order to make sure that they are correct. Performance changes over time and you might find that a negative keyword added in the past, might [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/negative-keyword-reporting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The new, new ad rotation options</title>
		<link>http://www.softwarepromotions.com/adwords/new-ad-rotation-options/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-ad-rotation-options</link>
		<comments>http://www.softwarepromotions.com/adwords/new-ad-rotation-options/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Back in May of this year, Google made changes to the &#34;Rotate: show ads more evenly&#34; so that it would function more like the &#34;Optimise for clicks&#34; rotation option instead. It would rotate ads evenly for 30 days and than switch to optimise for clicks after that. Google basically took control away from the advertiser. [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/new-ad-rotation-options/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New shared budget option</title>
		<link>http://www.softwarepromotions.com/adwords/shared-budget/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=shared-budget</link>
		<comments>http://www.softwarepromotions.com/adwords/shared-budget/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Google have recently introduced a new shared budget option that can be found within the shared library section of your AdWords account. It&#8217;s a very nice idea, however this new option needs to be used with caution. Think about it, if your campaigns were equal, you would simply have one campaign with one budget. Most [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/shared-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New ad policy details column</title>
		<link>http://www.softwarepromotions.com/adwords/ad-policy-details/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ad-policy-details</link>
		<comments>http://www.softwarepromotions.com/adwords/ad-policy-details/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Google have recently introduced a new column called &#8220;Policy details&#8221; which is located on the ads tab within your AdWords account. To enable this column, simply click on the customize columns button and it can be found under the Attributes section of metrics. This isn&#8217;t necessarily new information. It was always available under the ad [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/ad-policy-details/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easier Remarketing</title>
		<link>http://www.softwarepromotions.com/adwords/easier-remarketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easier-remarketing</link>
		<comments>http://www.softwarepromotions.com/adwords/easier-remarketing/#comments</comments>
		<pubDate>Wed, 01 Aug 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[I recently received a newsletter from Google Analytics that announced a new feature for remarketing. Instead of creating specific remarketing tags that you need to place across various pages of your site, you can now simply rely on your Google Analytics code snippet and configure all your remarketing lists within your Analytics account or your [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/easier-remarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords Editor Spell Checker Bug</title>
		<link>http://www.softwarepromotions.com/adwords/adwords-editor-spell-checker-bug/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-editor-spell-checker-bug</link>
		<comments>http://www.softwarepromotions.com/adwords/adwords-editor-spell-checker-bug/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[I have been noticing an annoying bug with the AdWords Editor 9.8.1 spell checker on a Windows PC. When you correct a misspelling, it does not seem to actually update the ad with the correct spelling. You may have inadvertently pushed some ads with misspellings up to your AdWords account. Here is a short video [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/adwords-editor-spell-checker-bug/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Flexible reach campaign setting</title>
		<link>http://www.softwarepromotions.com/adwords/flexible-reach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=flexible-reach</link>
		<comments>http://www.softwarepromotions.com/adwords/flexible-reach/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[In case you haven&#8217;t noticed, there is a new feature within your AdWords campaign settings that allows you to control your Display Network reach at the ad group level instead of at the campaign level. To say that this new setting is confusing would be an understatement. If you review your settings for one of [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/flexible-reach/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New mute this ad feature</title>
		<link>http://www.softwarepromotions.com/adwords/mute-this-ad/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mute-this-ad</link>
		<comments>http://www.softwarepromotions.com/adwords/mute-this-ad/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Google have announced through the Inside AdWords blog a new feature for &#34;muting&#34; certain types of ads. Those types of ads include interest categories or remarketing. From a users perspective, this could be very useful. Remarketing if done incorrectly, can be annoying to the user. I can&#8217;t begin to tell you how many times I [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/mute-this-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New AdWords Editor &#8211; 9.8.1</title>
		<link>http://www.softwarepromotions.com/adwords/adwords-editor-version-9-8-6/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-editor-version-9-8-6</link>
		<comments>http://www.softwarepromotions.com/adwords/adwords-editor-version-9-8-6/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Google have just released a new version of the AdWords Editor. In my opinion, this is a &#34;must have&#34; version. There are a number of new features but more than anything, this version brings the AdWords Editor up to date with the AdWords Web Interface. Much of it has changed over the past few months [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/adwords-editor-version-9-8-6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New AdWords Campaign Types</title>
		<link>http://www.softwarepromotions.com/adwords/adwords-campaign-type/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-campaign-type</link>
		<comments>http://www.softwarepromotions.com/adwords/adwords-campaign-type/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[You may or may not have noticed, but AdWords has gone through a recent website redesign. Google have mentioned that their aim is to deliver a simpler, more beautiful experience across all the Google products. I will give them the &#34;more beautiful experience&#34;, however &#34;simpler&#34; is pushing it. This recent redesign, gave AdWords an opportunity [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/adwords-campaign-type/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New AdWords Scripts</title>
		<link>http://www.softwarepromotions.com/adwords/adwords-scripts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-scripts</link>
		<comments>http://www.softwarepromotions.com/adwords/adwords-scripts/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Now this is interesting, developers listen up. AdWords have announced that they are adding a new feature for creating scripts right from within your account. No more messing around with the AdWords API. Tap right into AdWords through Javascript in order to manipulate your account. The first thing that comes to mind is a script [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/adwords-scripts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bulk locations are back</title>
		<link>http://www.softwarepromotions.com/adwords/bulk-locations-are-back/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bulk-locations-are-back</link>
		<comments>http://www.softwarepromotions.com/adwords/bulk-locations-are-back/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[It looks like Google are listening to me. Back in April, I mentioned that Google added the ability to target specific zip codes through the location targeting interface. My only issue was that you couldn&#8217;t add multiple zip codes at a time. You had to add them one by one. Also, I found it odd [...]]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/bulk-locations-are-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords Facelift</title>
		<link>http://www.softwarepromotions.com/adwords/adwords-facelift/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-facelift</link>
		<comments>http://www.softwarepromotions.com/adwords/adwords-facelift/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 00:00:01 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
		
		<guid isPermaLink="false"></guid>
		<description><![CDATA[AdWords has gone through a nice new facelift. So far, I am only seeing this in one account. I like it. It&#8217;s not too extreme of a change and they didn&#8217;t move things around which is good. Check it out and see for yourself: AdWords Facelift]]></description>
		<wfw:commentRss>http://www.softwarepromotions.com/adwords/adwords-facelift/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
