Select the service that best suits your needs, or contact us for a custom package.
Display URLs are about to change
January 14, 2011 - Posted by Aaron Weiner
In the coming weeks if you happen to notice an unusual decline to your CTR, it might be down to a new display URL policy.
AdWords recently announced on their blog that they were going to change the display URLs so that the domain portion is all in lowercase.
For example, if we were using the following as the display URL:
Before: www.SoftwarePromotions.com/AdWords
After: www.softwarepromotions.com/AdWords
You do not need to go back and edit your ads, they say they this will be automatic when the ads are served.
For those who have domain names which do not need capitalization, I suspect it will not be an issue. For example, www.google.com. However those who need to highlight the actual name of their domain through capitalization will most probably take a hit to their AdWords performance.
Thanks Google.
Tweet
Since 2001, we have been attending and speaking at a variety of events all over the world.
Dave Collins has delivered over 100 presentations at over 30 different events, conferences, webinars, online classes, networking events, accelerator programs and more in the United States, China, Russia, Germany, France, Belgium and the United Kingdom.
His reputation is based on his wide range of experience and willingness to share good, useful information. Either that or his receding hairline and the ever-expanding bags under his eyes.
"Working together with SoftwarePromotions increased our sales by five times in just over six months. Period. And we are looking forward to even more growth in sales powered by this professional and very friendly promotion team!"
Dirk Paessler - Paessler AG
"Excellent service, fantastic results. Highly recommended!"
Jonathan Hill - infacta
